Amazon launches an insurance comparison site in the UK

Amazon launched an insurance comparison site today in the U.K. to sell home insurance. The e-commerce giant has partnered with three launch providers — Ageas U.K., Co-op and LV + General Insurance — with more coming next year. The company said the store will be available to select customers starting today on the web and will roll out to the Amazon U.K. mobile app by the end of the year.