Insurance Business UK

Amazon enters UK business insurance market

London-based insurtech Superscript, formerly known as Digital Risks, has opened the doors for e-commerce giant Amazon to enter the business insurance market in the UK.

“We are thrilled to announce that we have partnered with Amazon Business to provide tailored, flexible insurance for small businesses,” stated Superscript – which came to life in 2015 before rebranding last year – in a LinkedIn post.

“We are streamlining the insurance-buying process for Business Prime members, as Amazon’s sole insurance partner in the UK. We are part of a cohort of best-in-class service providers on Business Prime that are helping small businesses access top tier services easily and smoothly.”