businesswire

AM BestTV: Life Insurers Drawn to Direct-to-Consumer but Face Obstacles, Say AM Best Analysts

OLDWICK, N.J.--(BUSINESS WIRE)--In this AMBestTV episode, Michael Adams, senior financial analyst, and Igor Bass, financial analyst, both of AM Best, said many life insurers are at varying stages of building direct-to-consumer (DTC) distribution, but they also must address challenges. Click on http://www.ambest.com/v.asp?v=dtc719 to view the entire program. Adams highlighted how insurance companies are grappling with DTC distribution. “There has been a lot of initial interest in the DTC channel…