Over the past 13 months, consumers have grown used to the flexibility and convenience of a lifestyle that is more online than ever before.

With the rapid progress of this digital shift, businesses are gaining access to more and more consumer data, and the tools for leveraging this data to personalize consumers’ experiences are becoming more refined. As consumers grow used to on-demand services and experiences, so do businesses, expecting solutions that meet their specific needs on a moment-to-moment basis.