A look ahead: What 2016 will bring for the P&C industry

As natural catastrophes proved once again to be few and the Property & Casualty industry continued to be viewed as an attractive investment for alternative-capital sources looking to place their bets, carriers looking to get rate in a market made increasingly competitive — and soft — had different ideas about how to achieve growth. Which is to say, insurers put on a brave face and wondered just how they were supposed to take back share, in conditions like these.