Consumers have a love/hate relationship with sharing their location ― more precisely, sharing their geolocation. With services such as Facebook and Twitter, location sharing is “almost” a default option, whereas sites such as PleaseRobMe.com warn about the dangers of over-sharing our location information. Putting consumer interest in the sliding scale of “sharing too much” aside, for insurers, the relevance and importance of consumer geolocation data is undeniable.