9 ways to unleash the power of social media in insurance

Think about how you surf the Internet and what you do on your personal social media profiles. If you’re considering a purchase, maybe you look up the product online to get its specifications, pricing and, most importantly, to read the user-generated reviews before going to the brick-and-mortar store. Or, you might look for the Facebook, Twitter or Yelp pages of the product or the company that makes it before making a buying decision.