UX is more than just a pretty interface. It’s about the total experience a user has with the application – navigating, interacting, and gaining satisfactory responses. A solid UX will go a long way to boosting end-user productivity, as well as their willingness to even use the system. Extended to customer, it ensures that customers have a positive experience with the company. In fact, the application may be the only point of contact a customer has with an insurer.