For most independent agents, social media is a hobby at best and an afterthought at worst. Social media is classified as something that independent agents “just have to do” — and there’s very little emphasis placed by independent agents on social media strategy or tracking of results. It doesn’t need to be this way. Social media is capable of being a viable tool to help you retain existing customers and grow new business. As a medium, it will allow you to interact with your prospects and customers on their terms.