The siren call of Big Data resounds throughout the globe. Data – big and small – now is at the heart of strategy development throughout industry as organisations seek new strategies in the pursuit of profit. The insurance industry sits on a rich vein of data, however unfortunately static, and historically under-exploited. In an increasingly data-driven business environment, it is time now for insurers to embark on the broader picture and leverage the insight it offers to gain and sustain a competitive advantage. Is your organisation ready for that data journey? How can your organisation leverage data as a strategic tool? How will your organisation embed data analytics in every process? Do you have relevant data? And the right talent to make sense of it – and apply the insight? Data analytics will play a key role in reshaping the way insurance organisations function, driving key business decisions, underwriting new policies, and creating new business opportunities and boundless ways to innovate and connect with the market. So don’t fear Big Data. Make it your friend – and be a winner in the data age.