Demands for the digital savvy customer are changing the face of insurance with more firms turning to online platforms to deliver products. This is calling for industry players to be relevant in a dynamic marketplace and adopt to a new breed of clients with expectations set on the most advanced digital retail providers. Numerous studies undertaken by various organisations have highlighted technology adoption, awareness levels, cost of insurance, product sustainability, competition and undercutting, distribution mechanisms as some of the challenges the industry is grappling with.