As insurers rush headlong into the digital scramble, they should keep in mind the proverbial iceberg. Not all the risks involved are strictly tied to the innovation itself. Certain ones are below the water level. Insurers actively participating in the digital revolution have done so in a variety of ways: 1) innovation labs, 2) insurtech accelerators with external partners, 3) investments in insurtech companies, 4) purchases of insurtech companies.