Big insurers will be keen to see whether Lemonade’s P2P business really delights consumers - Accenture Insurance Blog

After much fanfare, U.S. insurtech firm Lemonade has begun trading and plenty of established insurers will be keeping an eye on how the start-up performs. Like many other insurtech ventures, Lemonade is promising to disrupt the insurance industry by providing consumers with cheaper and more attractive products and services. The company is initially trading in New York, and offering home-owners P&C cover from $35 a month and renters insurance from just $5 a month.